If someone gave you $2.6 billion to spend on achieving specific marketing objectives, you would expect them to demand a high degree of accountability for use of the money.
That’s how much New Zealand marketers/advertisers invest each year in media placement of all kinds.
Small by international standards, the New Zealand media environment nevertheless is complex and increasingly fragmented. How do you select from the competing claims and promises of over 6,000 magazine titles, 455 cinema screens, 300 radio stations, 87 TV channels and more than 150 metropolitan and community newspapers – and be sure you’re getting the most impact for your money?
Nielsen Media Research and ACNielsen have together been collecting information on consumers in New Zealand for over 30 years, providing marketers and business professionals with invaluable information and insight into New Zealand consumers’ attitudes and motivations, purchase habits, brand preferences and media consumption patterns.
Nielsen Media Research provides a suite of advanced tools and expert advice to help you identify your target customers, set your budgets, and optimise your media investments.
You can rely on our robust, constantly updated media intelligence and market information. Allocate your media funds with the confidence that comes from dealing with an internationally trusted and respected organisation that stands behind the quality and accuracy of its research data.
Through the integration of Nielsen Media Research and ACNielsen's core services: media measurement, customised research, retail measurement, Nielsen Media Research and ACNielsen offer unparalleled insight into New Zealand consumers and the diverse regional and demographic markets within New Zealand.
To find out more about New Zealand consumers and the New Zealand market, click on one of our reports in the navigation bar on the left.