Broadcasters, media planners and buyers, advertising agencies and advertisers rely on Nielsen Media Research advertising and media measurement services and software to determine the most effective way to reach consumers.
Nielsen Media Research provides the industry with tools to develop strategies in New Zealandís dynamic media environment requires data analysis that is quick and easy, yet provides depth and understanding of key issues.
In additional to providing the tools to understand the media environment the client service team at Nielsen Media Research ensure that clients are trained in operating the analysis software and competent in interpreting the results. With regular training sessions, constant updates and comprehensive guides Nielsen Media Research directs the industry on how utilise the resources that are available to them.
Combining the resources of both ourselves and ACNielsen, Nielsen Media Research provides regular conferences, seminars and education workshops to update clients and the industry at large on consumer, retail and media industry trends, on methodologies, new services and technologies, on topical issues, impacting the industry, and on the optimisation of the used of information for better business decisions.
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